The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive





Indigo Silver Foils

A collection of indigo colored matchbooks with an embossed silver finish. 
Pergola Des Artistes
New York, New York
Tony's Sanitary Restaurant 
Morehead City, North Carolina
Elmer's Restaurant
 Moses Lake, Washington
Peach Blossom
San Diego, California
Preiss Realty
Floresville, Texas
Seahorse Restaurant & Lounge
Coral Springs, Florida 

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