The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive





Noir Blanc

A bundle of black covers contrasted with white accents to create a bold impression.
BBQ
New York, New York
Chicago Loop
Norwalk, Connecticut
Big Dish Bar & Restaurant
New York, New York
Ristorante Printo
Phoenix, Arizona
Labriola’s
Phoenix, Arizona
Mario’s Restaurant
Detroit, Michigan
La Petite Auberge
Earlville, Pennsylvania
Harry’s Back East
New York, New York
Cristo’s Restaurant & Lounge
St. Louis, Missouri

Home