The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive





Spring Green Groves

A lively library of luscious green covers.
The Plaza Restaurant & Diner
Fort Lee, New Jersey
Cafe Riazor 
New York, New York
Amato Food
Fort Lee, New Jersey
Sunset Lanes & Pro Shop/Wayne Trophies
Moorhead, Minnesota
Florentine Motor Inn
Myrtle Beach, South Carolina
Chantily’s Pizza Restaurant
Allenstown, New Hampshire
College Diner
New Paltz, New York
Whitey’s El-Berta Restaurant
Wilmington, North Carolina
Travels 9 Motel
Coeur d’Alene, Idaho
Gallivan’s
St. Paul, Minnesota
Norman’s Restaurants
Vernon, Texas
Gordon Gambill & Co. 
Chattanooga, Tennessee

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