The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive





Gorgeous Girlies

A gallery of matchbooks featuring beautiful women to capture the hearts of American audiences.
B.A. Davis Garage
West Enfield, Maine
Hulett Cafe
Hulett, Wyoming
B.A. Davis Garage
West Enfield, Maine

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